![]() ![]() “So there’s amazing goodwill across the industry for all the launches to do as well as possible.” “One of the great things about this stage of AR/VR is that the better everyone does, the better everyone does,” Merel says. Get Data Sheet, Fortune ’s technology newsletter. ![]() Merel says if HTC, which has partnered with Valve, and Facebook get virtual reality right, then the impact could be strongly positive. ![]() The market has that much potential.”įacebook (FB) launches its $599 Oculus Rift Consumer Edition at the end of this month and the HTC Vive Consumer Edition debuts on April 6. The opportunity is equivalent to setting your time machine to 2006 and making first-and second-round investments in today’s mobile leaders. “It’s all to play for, so today the smart players are investing in great platforms, technology, and teams with the potential to dominate specific sectors in the long run. “Nobody knows who is going to win AR/VR hardware, platforms, commerce, video, advertising, data, social, messaging, consumer apps, games, enterprise, etc.,” Merel says. It’s still very early days of both the virtual reality and augmented reality industries, which means there are still opportunities for investors who have yet to look at these markets. In other words, there is more money in the AR/VR investment ecosystem looking for great portfolio companies.” “We note that amounts committed by Limited Partners to AR/VR funds are not included in the $1.1B number-that number is the amount invested into companies directly. “We’re now seeing the creation of dedicated early stage AR/VR funds, such as the Colopl VR Fund with $50 million to invest,” Merel says. Wevr raised $25 million this year to launch the YouTube of virtual reality. Merel says another $300 million went into virtual reality and augmented reality solutions and services, hardware, advertising and marketing, distribution, video, peripherals, apps, and games.īlippar raised $54 million this year and was already valued at $1.5 billion from its previous round in 2015, according to Merel. The Virtual Reality Roller Coaster Has Arrived The light field prototypes I have seen do a pretty convincing job of this, so the potential for Magic Leap is clear.” “Mixed Reality using light field is the ultimate expression of what is possible with today’s technology, as it convinces users’ eyes and brains that the virtual objects they are shown in the world around them are real. “AR/VR is the fourth consumer tech platform shift after PC, web, and the smartphone/tablet revolutions,” Merel says. That company is now valued at $4.5 billion. The Florida-based startup has added $800 million in a February “C” round led by Alibaba (BABA). Mixed reality company Magic Leap is leading the wave of investments. What’s more impressive is the fact that these two industries saw “only” $700 million in investments in all of 2015. ![]()
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